Is your business missing out on video marketing?

08 September 2017

Did you know that over 5 billion videos are watched on YouTube every single day?

If that number wasn’t staggering enough, just imagine how many more videos are being watched across Facebook, Snapchat, Instagram and Musical.ly combined.

So why should you care about video marketing?

Based on those YouTube numbers alone it should be pretty clear that online video is here to stay. If your business isn’t reaching out to this growing audience then you could be missing a trick.

Video marketing services for local business on Thomson Local

Need some more reasons? Here are 5.

1. Video Marketing is getting cheaper

Almost anyone can become an amateur videographer now thanks to the widespread availability of smartphones, GoPro’s, aerial drones and video editing apps. That combined with the wealth of online distribution methods means that video marketing costs have been vastly reduced.

2. Videos can be shared far and wide

Your videos can be shared quickly and easily via social media platforms such as Facebook and Instagram or messaging apps like WhatsApp and Snapchat. If you’re lucky your video can even go viral and potentially be viewed by millions.

3. Everyone loves watching videos

Some people love reading articles word for word, others read the article title and then scroll down. Videos however are almost universally loved. This is because reading an article feels like effort but watching a video is easy, especially if it’s less than 60 seconds long.

4. Videos help to build trust

With video you can speak to your audience almost as if you were talking to them face to face. Your viewers can make eye contact with you, see your facial expressions and hear the tone of your voice – all of which help to establish a stronger connection than a block of text ever could.

5. Videos are memorable

People remember far more of what they see and hear combined, making video far superior to printed text or images alone.  Video can also be used to easily demonstrate complex actions – such as showing someone how to dance rather than explaining it to them.

What can your business do with a video?

The possibilities really are endless:

  • A welcome video to personally introduce yourself, what your business does and what you can do for your customers.
  • Product / service videos that identify the customer problem / issue that your business is solving along with any key benefits of choosing your business over your competitors.
  • How to guides that explain how to get the most out of your products and services, especially if their usage involves any level of complexity.
  • Testimonials from previous customers to reinforce your businesses credibility and build trust with potential new customers.
  • Short video advertisements that can be posted on social media for free or promoted via paid advertising campaigns.

Want to see an example of what video marketing looks like?

Check out this short video from Rightio Home Repairs:

Need more information or fancy a quick chat about your businesses video marketing options?

Give our friendly marketing team a call on 03330 145 045 or alternatively ping us an email at: info@thomsonlocal.com.

Tagged with:

  • Marketing
  • Online Video
  • Social Media
  • Video Marketing
  • Video Services
Author -
SEO Manager Thomson Local

Rob has a decade of experience in SEO, Copywriting and Digital Marketing. He enjoys creative writing having previously written a humorous short book about life in retail as well as several film scripts. Like any self-respecting blogger he has a love of cats and enjoys a nice cup of tea. You can find out more about Rob via his LinkedIn and Writing Portfolio.

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