SEO and Marketing
Most Recent SEO and Marketing Articles
Interested in SEO and Marketing and how they can transform how you do business? Discover the very latest SEO tips, marketing advice and search engine best practice articles below.
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SEO and Marketing
SEO best practice for internal linking
Internal Linking is one of the most important aspects of website optimisation. Here we will delve into the pitfalls and benefits of internal linking
24 October 2017 -
SEO and Marketing
SEO versus PPC, which is better for you?
SEO and PPC can be used individually or together to drive traffic to your website, but how exactly do they differ from each other and which one is best for you? Let’s find out.
24 August 2017 -
SEO and Marketing
8 ways to succeed as a local business
If you have a local business there are a number of things you could and should be doing to ensure that you stay one step ahead of your competitors. Want to know what they are? Let's find out.
18 August 2017 -
SEO and Marketing
How to become a copywriter
When you become a copywriter you no longer have to work at a desk or confine yourself to an office. All you need is a laptop and the world can become your office – or at least the parts that have decent Wi-Fi
08 August 2017 -
SEO and Marketing
Why does SEO take time to be effective?
If you are unfamiliar with the specifics of search engine optimisation (SEO) then you'd be forgiven for wondering why it takes so long to see results. In an ideal world once the SEO whizz has finished tinkering with your website it should just be a simple matter of flipping the switch and getting instant results, sadly though that is not the case.
21 July 2017 -
SEO and Marketing
What is user experience and why is it important?
To understand user experience we need to know what a poor user experience looks like. To do that, let's think back to the last time you had trouble ordering a takeaway online. You’ve just spent 10 minutes salivating over the menu and your basket is brimming with goodies. Hunger is turning to hanger and your knuckles are going white from gripping hold of your bank card.
14 July 2017 -
SEO and Marketing
5 Benefits of Display Advertising
Display advertising – often referred to as graphic advertising or banner advertising is a popular form of online advertising, but is it actually any good? Let’s find out.
10 July 2017 -
SEO and Marketing
Are you making these 5 mistakes with your website content?
You could have the prettiest and most expensive website in the world but if your website content is ‘broken’ then unfortunately so is your website. Thankfully getting your content back on track is easier than you might think and starts with you taking steps to avoid the most common content mistakes below.
01 June 2017 -
SEO and Marketing
Why you should not use a DIY site builder for your business website
As a business owner you are probably quite savvy with your money. So it’s understandable why you might see a DIY website builder as a great way to save cash on building your business website. Most sitebuilder services are actually pretty easy to use and anyone with at least one hand can throw a website together with a quick wiggle of their mouse.
21 May 2017 -
SEO and Marketing
5 SEO myths that business owners should stop believing
As a business owner you probably hear from a lot of people claiming to be SEO experts. Many of these people will promise you page 1 results, terrify you with Google penalty threats and bamboozle you with panda and penguin talk. Trying to sort through these claims to separate fact from fiction can be exhausting, especially if you are new to SEO and genuinely need some help.
18 May 2017 -
SEO and Marketing
What exactly is SEO?
SEO stands for Search Engine Optimisation and refers to the practice of getting a website to rank well on search engines like Google and Bing. SEO is normally broken down into two parts – on-page SEO and off-page SEO: What is on-page SEO? This takes place directly on your website – such as improving your content, fixing broken links and speeding up page load times. These efforts to improve the user experience of your website are viewed favourably by the search engines. For example, if you are a photographer, you could write a short article about the best cameras on the market for an online photography magazine, then cite your photography website as proof of your photography knowledge.
17 May 2017
