SEO

SEO stands for search engine optimisation and describes the practice of improving the performance of your website on leading search engines such as Google and Bing. The goal of which is to drive more people to your website so that you can convert them into customers.

Though with over 200 known factors that influence how Google perceives your website, SEO can be challenging. So, to get the best possible results, your SEO package is broken up into separate areas of focus over a year. This allows us to track your progress over 12 months and adjust your campaign accordingly to get the best possible results.

To find out more, call us on 03330 145 045. Lines are open between 9am and 5pm Monday to Friday. Or alternatively, drop us a quick email at info@thomsonlocal.com.

An example of an SEO report on a desktop screen showing how search engine optimisation works.
An example of a rocket in flight to show how SEO can help you grow your business fast.

Can we help with local SEO?

All SEO work should start with a local first approach. So, if you’re a plumber in Leeds, your website content should be focusing on plumbing in Leeds. If, however you offer multiple services or target more than one location, the structure of your website and its content needs to reflect that intent.

To help with this, we offer a Multi-Page SEO Package that allows you to target different services and locations using separate optimised pages. This package also includes all the other standard features of our SEO service, such as local business citations and backlinks from high-authority blog posts.

What’s included in your SEO service?

Your SEO service is broken up into several parts, each with a different goal in mind:

Submitting your business to citation websites

Citations are consistent mentions of your NAP details (business name, address and telephone number) online. This consistency is valued by search engines as it allows them to serve up accurate information to their users when they perform a search. We ensure that your NAP is mentioned consistently and listed on the industry-relevant citation websites that Google trusts.

Linking to your website from high-authority blog posts

The internet is a bit like a popularity contest, with search engines awarding domain authority to your site based on how many other websites are linking to it (backlinks). This domain authority score is then used to determine how well your site ranks in search results. We can help to increase your domain authority by linking to your site from high-authority blogs.

Identifying your keyword focus areas

Keywords are the words and phrases that people type into search engines to perform a search. We will identify the keywords that your website should target based on your existing content, business needs and our research around the number of people searching within your industry.

Writing high-quality SEO content for your website

Having high-quality content on your site is one of the most crucial aspects of SEO, because if you’re not offering something of value to a searcher, the search engines will have no reason to rank you highly. As part of our SEO service, we write original and relevant content based around the keywords you want to target.

Ongoing reporting to see how you are doing

You’ll receive regular reports on the progress of your search engine optimisation. This includes ranking and business citation reports to see how well your website is performing. These reports are explained in jargon-free English and give you a complete overview of the SEO work that’s being carried out for you.

What our customers say about Thomson Local

  • I have been advertising with Thomsons for the past 25 years. I have regular phone calls and emails from other advertising companies offering similar services to yourselves, I have tried some but do not get the same level of service or , the same results I achieve through Thomsons.
    Crown Glass
  • I have been advertising with Thomson’s for over 20 years now and cannot speak highly enough of the service that I have had in that time. I have two web-sites with them and am very pleased with the appearance and the managing of the sites, not to mention the marked increase in enquiries.
    Teale Building & Preservation
  • I have been using Thompson Local on line services in the Lambeth area and found it to be excellent for potential customers to see us on line and to be able to contact us direct.
    Tumblewash Launderettes
  • I could not recommend Thomson Local highly enough for a new business or even an established business. They know what they are talking about and certainly stick to what they say and I for one know I will go nowhere else but Thomson Local for my online marketing.
    Ryan Roofing
  • We use a range of their services including thomsonlocal.com and pay per click and not only do we find this effective but also good value compared to our spend. Recently we branched out business into a different sector and Thomson Local has given us a great platform in which to take a foothold in this market.
    Platt & Davis Building Services
  • We have had a website with Thomson Local for 3 years and found it useful being able to monitor its success as our customer base grew. Overall we have found dealing with Thomson Local to be easy and helpful. It has definitely been beneficial to our company.
    Domestic Appliances Ltd
  • At McKeown Fencing we have been using Thomson Local for many years. Over that time Thomson Local and the services they offer have been an important part of our marketing strategy. Through the development of our website, ensuring in ranks high in Google and our listings on their website we have been able to strengthen our position in our market place.
    McKeown Fencing
  • Since signing up to Get Me Everywhere I have found the website traffic has gone up exponentially and customers will say that they saw a photo on the website or something similar when on the job. We never used to receive this traffic and practically since signing up this has given us a large amount of business.
    AKS Pest Control Ltd
  • We advertise on thomsonlocal.com under Burglar Alarms mainly in the Lewisham & Greenwich and Bromley areas. The products are truly helping our online visibility and generating quality business. We are extremely happy with the results from this digital advertising.
    C & C Security Systems

Ready to get started?

Simply complete the form, or give us a quick call on 03330 145 045. We’ll then put you in touch with one of our product experts to answer any questions you might have.

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