Established in London in 2005 the designer ready-to-wear brand, ERDEM, has come to be synonymous with versatile yet powerful femininity. Founder Erdem Moralioglu trained at the prestigious Royal College of Art in London where he remained to launch the brand following his graduation. Known for his use of experimental textiles, vibrant prints, and detailed craftsmanship, Erdem has created a beautiful world of the delicate mixed with the bold. ERDEM has received numerous accolades over the years, including the 2008 British Fashion Council's Fashion Forward Award; the 2010 inaugural Vogue / British Fashion Council Designer Fashion Fund Award, the 2012 British Fashion Council's New Establishment Award, the 2013 British Fashion Council's Red Carpet Award and the 2014 British Fashion Council's Womenswear Designer of the Year Award. ERDEM is sold in over 170 of the most exclusive retailers, including Barneys New York, Bergdorf Goodman, Lane Crawford, Colette, Dover Street Market, Selfridges and Harvey Nichols. After launching an e-commerce store in 2014, the brand opened its debut flagship store in London's Mayfair in August 2015.