How to Make a Customer, Not a Sale – The 2017 FSB Sales Conference

09 October 2017

When we told our Learning, Communications & Product Fulfilment Manager, Richard Morrow, that he was going to the De Vere Cotswold Water Park Hotel in South Cerney, he probably thought he was in for some well-earned rest and a little relaxation. Little did he know, we had other plans for him…

Richard Morrow attends the FSB Annual Sales Conference 2017 on behalf of Thomson Local

Exclusively for FSB Members – 20% off selected Thomson Local Digital Advertising Products

Rich attended the annual FSB Sales Conference to showcase this exclusive offer to senior members of the FSB sales force. Other attendees included motivation speaker Gavin Ingham and Kevin Keegan, OBE.

Here are Rich’s own words about the event:

The FSB sales conference provided Thomson Local with a superb opportunity to get in front of an audience who can really help promote our Thomson Local brand and product suite to a widely recognised federation and more importantly to their members.

The FSB partnership provides a “great fit” in terms of their members and the needs and desires they have coupled with the products we provide to help create a superb benefit.

As a result of the sales conference we are confident that we will gain even more traction and help drive more Thomson Local sales via the FSB sales channel.

Which Thomson Local advertising products are included?

This money saving discount applies to the following products:

  • Enhanced Listings – Premium business listings to showcase your products and services over Free Listing customers.
  • Sponsored Listings – Guaranteed 1st or 2nd position in Thomson Local searches for your businesses industry and area.
  • Get Me Everywhere – Syndication of your businesses contact details on dozens of high traffic websites frequently visited by potential customers in your industry.
  • Mobile Banners – Bespoke banner advertising specifically targeted at increasing numbers of smartphone users.
  • Graphic Banners – Bespoke adverts designed to capture the attention of desktop users via eye catching visuals.
  • Consumer Tips – Expert tips written for customers within your industry and paired with your company branding to demonstrate your knowledge and credibility.

Get in touch to find out more

Some products included in this offer are subject to strictly limited availability for industry type and area so make sure you claim yours before someone else does.

Contact us today on 03330 145 045 or email us at

Tagged with:

  • Federation of Small Business
  • FSB
  • Richard Morrow
  • Sales
Author -
SEO Manager Thomson Local

Rob has a decade of experience in SEO, Copywriting and Digital Marketing. He enjoys creative writing having previously written a humorous short book about life in retail as well as several film scripts. Like any self-respecting blogger he has a love of cats and enjoys a nice cup of tea. You can find out more about Rob via his LinkedIn and Writing Portfolio.

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