Pay Per Click

PPC, or pay-per-click, is a form of online advertising through Google, Bing and Yahoo! that drives traffic to your website. It works by displaying your advert to people based on the words and phrases that they search for. You then pay for the click if that person decides to click through to your website.

PPC is an excellent way to generate almost immediate traffic to your website. This is ideal if you have a brand new site and need to gain some initial traffic while you wait for natural organic traffic to develop. It’s also a useful tool to generate traffic to sales landing pages with special offers and promotions that are likely to draw a click.

To find out more, call us on 03330 145 045. Lines are open between 9am and 5pm Monday to Friday. Or alternatively, drop us a quick email at info@thomsonlocal.com.

An example of a PPC advert on a smart phone screen to help advertise a local business.
An example of a PPC advert on a desktop scree to help advertise a local business.

What are the benefits of PPC from Thomson Local?

  • You only pay when someone decides to click on your advert
  • We manage your campaign for you and provide you with regular reports
  • Your adverts are written by experts that understand your industry and target audience
  • You pay a fixed price each month, so there are no unexpected costs
  • Any funds not spent on your clicks during the month are rolled over to the next month

How to get the most from your PPC campaign

The ideal goal of any successful PPC campaign is for you to make more money in sales from converting clicks into customers than you pay to get those clicks in the first place. To achieve this, you need to ensure that your website matches the expectations of anyone choosing to click on your PPC advert. This includes:

  • Sending visitors to the correct page
  • Honouring any special offers or claims listed in your advert
  • Making sure relevant information is easy to find
  • Ensuring the page loads fast with no errors
  • Providing a clear way for visitors to convert into customers

What’s included in your PPC campaign?

Your PPC campaign includes the following:

  • Keywords

    The words and phrases related to what you do. For example, “emergency plumber” or “24-hour locksmith”. These words and phrases are then matched with the keywords that people type into search engines.

  • Ad Text

    Your ad text includes two headlines, a description and a URL to your page. We can also include your business phone number and address – however, there are no guarantees that the search engines will choose to show them.

  • GEO Modifiers

    This is essentially the location you want to cover. So, if you want your advert to appear in Guildford, this will be added as a GEO modifier. Your ad can also be shown to searchers based on the location of their IP address.

  • PPC Fund

    This is the pot used to fund your PPC adverts. We spread this fund across the month by showing your advert intermittently, rather than using up your entire PPC fund within the first couple of weeks by showing it 24/7.

Thomson Local is a Google and Bing Partner

We’ve been trained and certified by Google and Bing to help grow your business online. For example, the Google Partner Badge shows that we’ve demonstrated advanced knowledge in Google AdWords advertising products. This helps us to deliver consistent results and build long-lasting relationships with you and the rest of our clients.

What our customers say about Thomson Local

  • At McKeown Fencing we have been using Thomson Local for many years. Over that time Thomson Local and the services they offer have been an important part of our marketing strategy. Through the development of our website, ensuring in ranks high in Google and our listings on their website we have been able to strengthen our position in our market place.
    McKeown Fencing
  • We use a range of their services including thomsonlocal.com and pay per click and not only do we find this effective but also good value compared to our spend. Recently we branched out business into a different sector and Thomson Local has given us a great platform in which to take a foothold in this market.
    Platt & Davis Building Services
  • I have been advertising with Thomson’s for over 20 years now and cannot speak highly enough of the service that I have had in that time. I have two web-sites with them and am very pleased with the appearance and the managing of the sites, not to mention the marked increase in enquiries.
    Teale Building & Preservation
  • I have been using Thompson Local on line services in the Lambeth area and found it to be excellent for potential customers to see us on line and to be able to contact us direct.
    Tumblewash Launderettes
  • I could not recommend Thomson Local highly enough for a new business or even an established business. They know what they are talking about and certainly stick to what they say and I for one know I will go nowhere else but Thomson Local for my online marketing.
    Ryan Roofing
  • Since signing up to Get Me Everywhere I have found the website traffic has gone up exponentially and customers will say that they saw a photo on the website or something similar when on the job. We never used to receive this traffic and practically since signing up this has given us a large amount of business.
    AKS Pest Control Ltd
  • I have been advertising with Thomsons for the past 25 years. I have regular phone calls and emails from other advertising companies offering similar services to yourselves, I have tried some but do not get the same level of service or , the same results I achieve through Thomsons.
    Crown Glass
  • We have had a website with Thomson Local for 3 years and found it useful being able to monitor its success as our customer base grew. Overall we have found dealing with Thomson Local to be easy and helpful. It has definitely been beneficial to our company.
    Domestic Appliances Ltd
  • We advertise on thomsonlocal.com under Burglar Alarms mainly in the Lewisham & Greenwich and Bromley areas. The products are truly helping our online visibility and generating quality business. We are extremely happy with the results from this digital advertising.
    C & C Security Systems

Ready to get started?

Simply complete the form, or give us a quick call on 03330 145 045. We’ll then put you in touch with one of our product experts to answer any questions you might have.

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