alpha phoenix in UK

Booked this lot for taxi to Gatwick and return pickup. Text to confirm pick had wrong post code. Driver arrived on time but not helpful in terms of luggage. Got to Gatwick on time. Return was something else. Driver was late. Contacting him proved difficult, when we did he asked if we were in the Yellow car park - there isnt a Yellow car park, then radio silence. Called yet again when someone else answered and said he would get hold of him. After more frustration he turned up in the Red car park where we were. Set of on the journey home but didnt have our address in his satnav so got somewhere close and asked if “this was it”, a random assumption. Directed him to our house where he sat in his cab, opened the tailgate so we unloaded bags and closed his tailgate for him. Useless company and useless driver.

We booked a taxi for 4 adults to take us to a restaurant & a return trip. The driver who picked us up was on time, friendly & efficient ( he deserves a very good rating). For the return journey, the company could not come up with a driver and after 50 minutes of waiting & numerous phone calls to them, we fortunately found another means to return home. Alpha cars seem to have a monopoly on all taxi firms in Basingstoke ... sadly they did no fulfill their obligation, so we would not recommend them.

Called a day in advance asking for a 3:15pm sharp service for a school run, even sharing with the operator that if I was not going to be able to make it "my wife would've killed me". Service confirmed and call 30 min before the expected time (2:45pm on the day) to confirm all was booked and ready. 3:15 Nothing!... called and they advise the vehicle was on its way, 3:25 nothing! 3:27 vehicle showed up telling me he was just told about the service. Had to collect my kids at the school reception because of course, I was 10 mins late...

They don't deserve even a one star. I booked a taxi on Friday, wanted it to come on Saturday. I waited 15mins for a taxi, I was in hurry, so I called to Alpha Cars asking where is taxi, the operator said it will be with me soon. Taxi never showed up. I called again and said it's not here so I want to cancel it. They said sorry and sent me a message that the driver couldn't find me which is not true! The taxi never come to pick me up. So disappointed, because of them I was late to my appointment. I will never use them again and won't recommend to anyone.

The company is good depending on what driver you get there is a mini bus driver who resembles Shrek with a Liverpool accent beware he is a greedy bully.

We've used Alpha a couple of times over the last few years. They used to be a decent company to deal with but lately they are unfortunately not. We had many issues on our latest project (all due to products supplied by Alpha). Simon, the owner, couldn't even be bothered to come out and see for himself the issues we had. We still to this day haven't resolved these issues but we will have the last laugh. I wouldn't use Alpha again. They're too concerned on making as much money as they can and not customer service anymore unfortunately.

Terrible job. Arrogant manager. Avoid if possible.