selecta tyre ltd in Ashford-in-the-Water, Bakewell, Derbyshire

Selecta Tyre Ltd commenced trading in 1973 when the late John Pashley, who had worked in the Tyre Industry for many years, set up on his own by purchasing the Kettering Montagu Street branch. Selecta Tyre Ltd remains an independent family-run business and John's son Simon took over the reins as Chairman & Joint Managing Director in 1991.